Olsen Twins’ The Row $39,000 Alligator Backpack Flies Off The Shelves

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Us Weekly released an article a few days ago covering the fashionable Olsen twins – Mary Kate and Ashley.

This time, however, the spotlight was not on the duo but on their high-end fashion line, The Row, which came out with an alligator skin backpack retailing at a whopping $39,000!!!

Yes, you read that right, a backpack. And yes, you read that one correctly too, it is priced at a hefty $39,000 at Net-A-Porter.

BUT, the fact that it is priced that much is not what the fuss is all about. It’s that the bag actually sold out!

I am finding this a little hard to believe, but it is all over the celebrity news so it must be true. In case you’re wondering how that $39,000 backpack looks like, here it is (drumroll please):

The Row Alligator Skin Backpack, $39,000

The Row Alligator Skin BackpackCrafted in Italy using traditional techniques and specially sourced materials, The Row’s black alligator backpack is a key style from the label’s sought-after accessories collection

Well, what can you say?

It looks luxe, yes; and the fact that it’s made of alligator skin gives it that extra, but do you think it’s worth all of $39,000?

Doesn’t it make you wonder how they got to that amount? I mean, if you had all the money in the world, would you buy it? The price tag makes it quite sinful, doesn’t it?

Transcend the seasons and carry it year-round with the canvas straps or short top handle, keeping the rest of your look pared-back to keep the focus on this covetable carryallTranscend the seasons and carry it year-round with the canvas straps or short top handle, keeping the rest of your look pared-back to keep the focus on this covetable carryall

Now my guess is The Row only made a few pieces of the bag; probably less than 10. That is most likely how they were able to command such a price – a marketing tactic that seems to have worked.

As for the people who bought, well, let’s just say they probably consider the item as a collectible – one meant to be displayed rather than used.

It’s either that OR this news is just all hype to put The Row on the fashion map, and to make those celebrities, socialites, and fashionistas want a piece of that backpack.

There is also a classic calfskin version available at Nordstrom. It retails for much less than the former (though still quite high):

The Row Backpack in Calfskin, $3,900

The Row Backpack in Calfskin

Now if you’re a wise spender, why not save all that money and grab this more accessible Michael Kors backpack instead? You can find this one at Amazon:

Michael Michael Kors Waverly Backpack, $278

Michael Michael Kors Waverly Backpack

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