Celebrities Debut Reed Krakoff’s Kohl’s Handbags & Purses

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Many handbag lovers were shocked when Reed Krakoff announced it would be ceasing productions last year.

For a while, we thought it was the last we would hear of this label. But, recently we were surprised to learn that the brand will be re-launching and targeting a new market of consumers.

Chanel Iman arrives at the launch dinner for the Reed x Kohl’s Collection at the Kohl’s PR Showroom in New York CityChanel Iman arrives at the launch dinner for the Reed x Kohl’s Collection at the Kohl’s PR Showroom in New York City on April 20, 2016

Much to our delight, American fashion designer Reed Krakoff has reinvented his eponymous brand, giving it a new name — REED, and lowering its prices significantly.

Chanel Iman looked lovely in a black and tan color-block Reed jumpsuitChanel Iman looked lovely in a black and tan color-block Reed jumpsuit

This is great news for us! Partnering with American department store retail chain Kohl’s, the REED x Kohl collection was launched a couple of days ago.

Chanel Iman toted an optic white medium belted convertible satchelChanel Iman toted an optic white medium belted convertible satchel

It was attended by some of the lovely Reed Krakoff celeb fans including Chanel Iman, Emma Roberts, and Solange Knowles.

REED RK40 Medium Belted Convertible Satchel in Optic White, $109

REED RK40 Medium Belted Convertible Satchel in Optic White

The fashionably styled celebs posed in front of a wall patterned with new REED bags and purses.

Emma Roberts flaunted her legs in a black and blue Reed Meredyth geometric scuba sheath dressEmma Roberts flaunted her legs in a black and blue Reed Meredyth geometric scuba sheath dress

This fresh collection still bears the chic elements of the Krakoff handbags that we have always loved, but now, they are a lot more affordable!

Emma Roberts at the Reed and Kohl's collection launchEmma Roberts at the Reed and Kohl’s collection launch in New York on April 20, 2016

Emma congratulated the American fashion designer Reed Krakoff on the collection after the event, writing on Twitter, “Congrats Reed Krakoff on his fabulous collaboration with @kohls #MustReedxKohls.”

Emma Roberts

Emma showed off her feet in black strappy sandals by Tabitha Simmons.

REED Atlantique Large Pouch in Black Blue, $29

REED Atlantique Large Pouch in Black Blue

Solange rocked a sleeveless color block asymmetrical Reed dress with modern and architectural sandals.

Solange KnowlesSolange Knowles at the Reed and Kohl’s collection launch in New York on April 20, 2016

Reed Krakoff left Coach in June 2014 to focus on developing his eponymous fashion label. As the president and executive creative director of Coach, he transformed the company from a family firm to a global player.

Solange Knowles at the Reed and Kohl's collection launchSolange Knowles at the Reed and Kohl’s collection launch in New York on April 20, 2016

Which of these handbags is your favorite?

Solange Knowles totes a belted convertible mini satchelSolange Knowles totes a belted convertible mini satchel

REED RK40 Belted Convertible Mini Satchel in Black Tejus Snake, $79

REED RK40 Belted Convertible Mini Satchel in Black Tejus Snake

Credit: WENN / Andres Otero

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