How to Spot Fake Gucci Bags: 7 Ways to Tell Real Purses

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Emma Stone and Margot Robbie are just two of the countless high profile celebrities who are fans of Gucci.

The Italian luxury brand, which is currently getting a creative reboot under new director Alessandro Michele, boasts some of the most gorgeous bags and purses that any fashionista would want in her closet.

Gucci Dionysus Medium GG New York Yankees Shoulder BagGucci Dionysus Medium GG New York Yankees Shoulder Bag

Gucci’s global popularity makes the brand a target of counterfeiters. If you have been considering buying a Gucci bag from an unauthorized reseller, make sure to closely inspect the bag first.

In November 2019, NBC Washington reported that handbags worth over $2.2 million were seized earlier the same month at Washington Dulles International Airport. The counterfeited brands included Chanel, Prada, Dior, and Gucci.

“Counterfeit consumer goods fund transnational criminal organizations, are manufactured in unregulated facilities and with substandard materials that may potentially harm American consumers, hurt our nation’s economy, and steal revenue and brand integrity from U.S. businesses and trademark holders,” Casey Durst, director of Customs and Border Protection’s Baltimore office, said in a statement.

While not all unauthorized online stores sell fake Gucci bags, you should always be on guard when buying designer goods online.

Where to Buy Authentic Gucci Bags

For fellow bag lovers who are looking to add a new Gucci handbag to their collection, the following retailers offer the best selection of Gucci products online.

1. Nordstrom

2. Saks Fifth Avenue

3. Matches Fashion

4. Net-A-Porter

5. Mytheresa

To protect yourself from scammers, follow the seven steps below to authenticate a Gucci bag.

1. Check Dustbag and Authenticity Cards

All Gucci purses come with high-quality dust bags and authenticity cards. Typically, Gucci dust bags are colored light honeycomb or dark brown with a printed GG logo or the Gucci brand name.

While some counterfeiters also place their merchandise in dust bags, boxes or paper bags, the imitation packaging will exhibit signs of cheap materials and production. Check the symmetry and spacing of the Gucci label on the dust bag.

2. Logo Should Be Precise

The logo displayed on the exterior of a Gucci bag may differ depending on the style. The standard Gucci logo is the interlocking Gs, which are typically placed on the front of the bag, flap or closure.

Inspect the Gucci logo for accuracyInspect the Gucci logo for accuracy

Some styles do not have this gold-plated GG logo. In some cases, the Gucci name is embossed or printed on the leather.

3. Monogram Pattern Should Be Clear and Symmetric

Gucci bags with the monogram style will feature the familiar pattern that has the double GG logo. Inspect the consistency and spacing of this pattern.

Fake Gucci bags often feature irregularities upon closer inspectionFake Gucci bags often feature irregularities upon closer inspection

The G on the left should be forward facing and the G on the right should be backward and upside down. Fake Gucci monogram bags will have irregularities upon closer inspection, like different sized Gs and inconsistent spacing.

4. Body Made From Premium Leather

Authentic Gucci bags are made from the finest quality leather and materials. While fake leather may seem genuine from afar, there will be several signs of fabrication. Cheap, synthetic leather will look unnaturally perfect because it is machine-made.

Authentic Gucci handbags and purses are made from the finest quality leather and materialsAuthentic Gucci handbags and purses are made from the finest quality leather and materials

Real leather, on the other hand, will have imperfections on its surface grain. Genuine leather also has a natural musty smell, while fake leather bags will have a chemical or plastic smell. Fake leather will also feel rubbery, instead of smooth and buttery.

5. Interior Tag Should Be Intact

Real Gucci handbags have a heat stamp or label stitched on the interior that displays the brand name with the registered trademark and the words “Made in Italy.”

Look for a heat stamp or label stitched on the interiorLook for a heat stamp or label stitched on the interior

The underside of this label shows the bag’s serial number or production code, which is usually two sets of 6-digit numbers (for new models). On some bags, especially vintage models, the number sequencing may vary.

6. Hardware Should Be Top Quality

The hardware is an important part of any designer bag. Counterfeiters sometimes perfectly copy the look of the bag but fail to replicate the hardware.

Genuine Gucci bags feature high-quality hardwareGenuine Gucci bags feature high-quality hardware

Genuine Gucci bags feature high-quality hardware that is either gold plated or made of solid metal. Zippers, locks and other metal hardware will have a Gucci engraving that displays a high-quality finish with even spacing and proper font.

7. Stitching Should Be Even

The stitching on Gucci bags can also be used to feature the brand’s logo or as a design pattern on the bag’s leather.

Fake Gucci bags often feature broken threads and uneven stitchingFake Gucci bags often feature broken threads and uneven stitching

Real Gucci purses exhibit perfectly even stitchingReal Gucci purses exhibit perfectly even stitching

Watch out for broken threads and uneven stitching, which are typical signs of counterfeited goods. Real Gucci purses exhibit perfectly even stitching, done with thread that’s the same color as the leather.

Questions and Answers

How much do Gucci bags cost?

The cheapest clutch and belt bags retail for $650 at Farfetch while the most expensive Gucci handbag is a Sylvie medium top handle bag made from genuine crocodile leather. It retails for $34,000!

What is the classic Gucci bag?

The Sylvie shoulder bag is Gucci’s signature shape from the ’60s and ’70s. The first Sylvie bag was crafted in 1969 with chain and buckle closure detail.

Is Gucci cheaper in Italy or France?

No, prices on Gucci are the same around the world. Discounted products are exclusively available through Gucci’s physical outlet locations. Unfortunately, sales are not offered online.

For more tips on how to authenticate a Gucci bag, watch the video below.

Celebrity Fans of Gucci Handbags

Kylie Jenner shows off her infamous booty with her Gucci "Sylvie" embossed satchelKylie Jenner shows off her infamous booty with her Gucci “Sylvie” embossed satchel

Vanessa Hudgens and Kendall Jenner casually stroll through town with their oversized and mini Gucci bagsVanessa Hudgens and Kendall Jenner casually stroll through town with their oversized and mini Gucci bags

Small red Gucci purses instantly perk up Jenna Dewan Tatum and Margot Robbie's white outfitsSmall red Gucci purses instantly perk up Jenna Dewan Tatum and Margot Robbie’s white outfits

Olivia Culpo, Emma Stone and Kourtney Kardashian are only a few of household names who love their GucciOlivia Culpo, Emma Stone and Kourtney Kardashian are only a few of household names who love their Gucci

Stylish but also functional: the smaller Gucci purses and backpacks are great for running errandsStylish but also functional: the smaller Gucci purses and backpacks are great for running errands

Victoria's Secret beauty Karlie Kloss tours China with her Gucci "Gg Marmont" bag in blackVictoria’s Secret beauty Karlie Kloss tours China with her Gucci “Gg Marmont” bag in black

Credit: Winston Burris / WENN / TNYF / Gucci / Kylie Jenner's Instagram /
Credit: Karlie Kloss' Instagram / Olivia Culpo's Instagram

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