How to Spot Fake Gucci Handbags: 7 Easy Things to Check

Emma Stone and Margot Robbie are just two among the countless number of high profile celebrities who are fans of Gucci. The Italian luxury brand, which is currently getting a creative reboot under new director Alessandro Michele, boasts some of the most gorgeous bag styles that any fashion girl would love.

For fellow bag lovers who are looking to add to their collection with a new Gucci purse, the websites below are the best places online to buy authentic Gucci bags.

1. Bergdorf Goodman

2. Saks Fifth Avenue

3. Neiman Marcus

4. Net-a-Porter

5. Mytheresa

Emma StoneEmma Stone spotted leaving a restaurant in New York on June 3, 2016

Emma Stone

Margot RobbieMargot Robbie arrives at Los Angeles International Airport on August 23, 2016

Margot Robbie

Gucci’s global popularity makes the brand a target of counterfeiters. If you have been considering buying a Gucci bag from an unauthorized reseller, make sure to closely inspect the bag first. While not all unauthorized online stores sell fake Gucci bags, it is a good practice to be always on guard when buying designer goods online.

To protect yourself from scammers, follow the seven steps below to help you authenticate a Gucci bag.

1. Check the packaging.

All Gucci purses come with designer, high quality dust bags and authenticity cards. Typically, Gucci dust bags are colored light honeycomb or dark brown with a printed GG logo or the Gucci brand name. While some counterfeiters also place their merchandise in dust bags, boxes or paper bags, these fake packaging will exhibit signs of cheap materials and production. Check for the symmetry and spacing of the Gucci label on the dust bag.

2. Check the logo.

Gucci Bags

The logo displayed on the exterior of a Gucci bag may differ depending on its style or make. The standard Gucci logo is the interlocking Gs, which are typically placed on the front of the bag, flap or closure. Some styles do not have this gold-plated GG logo but instead have the GUCCI name embossed or printed on the leather.

3. Check the monogram quality.

Gucci Bags

Gucci bags with the monogram style will feature the familiar pattern that has the double GG logo. Inspect the consistency and spacing on this pattern. The G on the left should be forward facing and the G on the right should be backward and upside down. Fake Gucci monogram bags will have irregularities upon closer inspection, like different sized Gs and inconsistent spacing.

4. Check the leather quality.

Gucci Bags

Authentic Gucci bags are made from the finest quality leather and materials. While fake leather may seem genuine from afar, there will be several signs of fabrication. Cheap, synthetic leather will look too perfect because it is machine made. Real leather, on the other hand, will have imperfections on its surface grain. Genuine leather also has a natural musty smell, while fake leather bags will have a chemical or plastic smell. Fake leather will also feel rubbery, instead of smooth and buttery.

5. Check the interior tag.

Gucci Bags

Real Gucci handbags have a heat stamp or label stitched on the interior that displays the brand name with the registered trademark and the words “Made in Italy.” The underside of this label shows the bag’s serial number or production code, which is usually two sets of 6-digit numbers (for new models). The number sequencing may differ in vintage issues.

6. Check the hardware.

Gucci Bags

The hardware is an important part of any designer bag. Counterfeiters sometimes perfectly copy the look of the bag but fail to replicate the hardware. Genuine Gucci bags will feature high quality hardware that is either gold plated or made of solid metal. Zippers, locks and other metal hardware will have a Gucci engraving that displays a high quality finish with even spacing and proper font.

7. Check the stitching.

Gucci Bags

Gucci Bags

The stitching on Gucci bags can also be used to feature the brand’s logo or as a design pattern on the bag’s leather. Watch out for broken threads and uneven stitching, which are typical signs of counterfeited goods. Real Gucci purses exhibit perfectly even stitching, done with thread that’s the same color as the leather.

For more tips on how to authenticate a Gucci bag, watch the video below.

Credit: Gucci

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