From Milan With Love: The Rise of Fontana Milano 1915’s Luxury Leather Goods

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Remember the dark blue purse we spotted on Bar Refaeli last week?

I did some research and discovered it’s from Fontana Milano 1915 – a still relatively unknown Italian leather goods brand based in Milan.

Sofia Vergara was spotted shopping at Bristol Farms, Los Angeles, on February 6, 2013, showcasing everyday eleganceSofia Vergara was spotted shopping at Bristol Farms, Los Angeles, on February 6, 2013, showcasing everyday elegance (Credit: Owen Beiny / WENN / star.press)

Bar’s bag is called the “AFEF,” reportedly named after actress Afef Jnifen, a Tunisian Italian fashion model married to Marco Tronchetti Provera, Pirelli’s Chairman and Chief Executive Officer.

Afef Jnifen and her husband Marco Tronchetti Provera attend the Giorgio Armani 40th Anniversary Silos Opening And Cocktail ReceptionAfef Jnifen and her husband Marco Tronchetti Provera attend the Giorgio Armani 40th Anniversary Silos Opening And Cocktail Reception on April 30, 2015, in Milan, Italy (Credit: Owen Beiny / WENN / star.press)

The “AFEF” has also been spotted on the likes of Sofia Vergara and Cameron Diaz:

Sofia Vergara elegantly carries the Fontana Milano 1915 AFEF bag, a symbol of Italian luxurySofia Vergara elegantly carries the Fontana Milano 1915 AFEF bag, a symbol of Italian luxury (Credit: Owen Beiny / WENN / star.press)

The easiest way to get your hands on the “Afef” is to head to Italy and visit a Fontana Milano 1915 store. The price for the bag starts at $1,700:

The Fontana Milano 1915 Afef bag: A tribute to Afef Jnifen's timeless elegance and styleThe Fontana Milano 1915 Afef bag: A tribute to Afef Jnifen’s timeless elegance and style