A lot of us handbag lovers were a little sad when Reed Krakoff announced it would be ceasing productions last year. For a while, we thought it was the last we would hear of this label. But, recently we were surprised to learn that the brand will be re-launching and targeting a new market of consumers.
Much to our delight, Krakoff reinvented its brand, giving it a new name — REED, and lowering its price points significantly. This is great news for us! Partnering with major store Kohl’s, the REED x Kohl collection was launched a couple of days ago (April 21). It was attended by some of the lovely Reed Krakoff celeb fans including Chanel Iman, Emma Roberts and Solange Knowles.
The fashionably styled celebs posed in front of a wall patterned with new REED bags, while each carrying their own REED purses. This fresh collection still bears the chic elements of the Krakoff handbags that we have always loved, but now, they are a lot more affordable!
Chanel Iman at the Reed and Kohl’s collection launch in New York on April 20, 2016
REED RK40 Medium Belted Convertible Satchel in Optic White, $81.75 (before: $109) at Kohl’s
Emma Roberts at the Reed and Kohl’s collection launch in New York on April 20, 2016
REED Atlantique Large Pouch in Black Blue, $21.75 (before: $29) at Kohl’s
Solange Knowles at the Reed and Kohl’s collection launch in New York on April 20, 2016
REED RK40 Belted Convertible Mini Satchel in Black Tejus Snake, $59.25 (before: $79) at Kohl’s
Credit: WENN/Andres Otero